About Rachael

Creative & Analytical


Rachael is a Senior Copywriter and Digital Strategist accustomed to working in high-velocity, globally distributed teams to create optimized strategic content initiatives.


Strategic & Tactical


Rachael has a passion for building, scaling and solving complex problems. Her experience in web development, full stack solutions, web UX and design, sales funnels, email marketing, organic SEO, paid advertising, agency experience and formal training in lean and agile project management make her a valuable asset to growing startups or those seeking to expand in a new direction.


Lean & Agile Project Management

Reduce Waste. Increase Impact.



Rachael helps teams define problem statements, establish goals and objectives, and create tactical content roadmaps and optimization strategies.  As a seasoned editor and content manager, Rachael has a proven track record of bringing projects in on-time and within budget. 

Narrative Storytelling

Build Brand Engagement

Through the use of narrative storytelling, Rachael helps clients establish brand position and develop deeply engaging content.

Data Driven Content Strategy

Metrics Based Decisions



Working within existing operational frameworks, Rachael helps teams create content strategy designed to meet defined goals, strategies and objectives.  Rachael works alongside teams to gain valuable insight into shopping behaviors and consumer trends. Through the use of cutting edge SEO software Rachael is able to provide keyword recommendations, provide insight based on Google Analytics traffic data, analyze competitor insights, provide SERP reports, and make content decisions based upon site heat maps.  Digging deep into CRM sales and funnel data provides important information for creating product optimization strategies.

Featured Projects