979-530-8737

A Closer Look

Featured Projects

Rachael Hall, Founder Texas LIVE Magazine & Media Co.

 

  • Print Media
  • Digital Marketing
  • Social Media Management
Project Details

Grant Writing

Scripted $100K grant application video
  • Project Scoping
  • Timelines, Budgets &  Roadmaps
  • Video Scripting
  • In-studio Interviews
  • Digital Distribution
Project Details

E-Commerce & Retail Launch

 

  • Logo & Brand Development
  • Product Database
  • SEO Strategy
  • Keyword Research
  • Optimized Copy
  • API Integrations
  • Social Integrations
  • Shipping Integrations
  • Google Analytics
Project Details

Nonprofit Fundraising

Scope Project Requirements, Project Breakout & Branded Elements

 

  • Oversaw a portfolio of annual marketing projects 
  • $1 million dollar capital campaign.
  • $100K+ donor gala.
  • $2 million building project.
  • $100K grant application.
  • $1 million government grant.
  • Peer-to-peer fundraising campaigns.
  • Multiple micro-fundraising initiatives. 
Project Details

Brand Launch

Message Therapist
  • Provided technical marketing strategy for new business launch.
  • Consulted on technical aspects of web development & full-stack integrations.
  • Conducted SWOT Analysis.
  • Developed branded language.
  • Helped the client launch a  highly successful massage business booked, with repeat and loyal customers. 
Project Details

Brand Relaunch

Community Bank

.

  • Scoped project goals and requirements to align with the vision of the Board of Directors and the newly appointed President.
  • Ushered in new leadership representing a new era in banking.
  • Crafted multiple campaigns highlighting mobile banking and bank app technologies.
  • Scripted commercial videos and radio advertisements.
  • Served as Creative Director for all branded materials including, logo design, website, print media, digital and social media, videos, radio ads, billboards, t-shirts and swag.
Click Here

Web Design, SEO, SWOT Analysis

Product Marketing using best SEO practices

 

  • Conducted SWOT Analysis.
  • Developed project roadmaps and budget breakouts.
  • Focused on product marketing using organic SEO methods of image. tagging,  on-page optimization strategies, strategic page URLs, keyword planning, thought leadership, and keyword blog articles.
  • Prepared monthly social scripts using keywords, product descriptions and tagged images
  • Earned #1 Google rank in organic search for all top products.
Click Here

Public Relations for Nonprofit

Editorial Feature Houston Area Magazine
  • Interview leadership to gather ideas on TL article
  • Research and create an approved source list
  • Include statistics and references
  • Design for print media and digital distibution
Click Here

Realtor Website, IDX

Market Research, Competitive Analysis, Brand Positioning, SEO Strategy, Optimized Content & Wireframes

 

  • Requirements gathering
  • Project scope and budget breakout
  • SWOT analysis
  • Keyword analysis
  • Keyword research
  • Hyper-local content development
Click Here

Logo Refresh

National Agriculture Brand

Project Scope, Budget Breakouts, New Logo Design & Branded Language

  • Conducted SWOT Analysis.
  • Prepared project scope, requirements  & budget breakouts.
  • New logo, taglines, and branded language
  • Roadmap for logo rollout on in-store and online merchandise.
  • Brand updates on Squarespace, Constant Contact, Amazon, Walmart, and national distributors.
Click Here

Event Marketing

SEO Optimized Blogs with Strategic CTAs

 

  • Conducted keyword research
  • Crafted optimized blogs
  • Integrated CTAs and ticketing platforms
  • Wrote social media scripts
  • Outlined paid social media strategy
Click Here

Thought Leadership Reveals the Power of the Detox

  • Interview leadership to gather ideas on TL article
  • Research and create an approved source list
  • Include statistics and references
  • Design for optimal UX
Click Here

Fundraising Editorial Campaign

  • Wrote and published a series of articles with photos depicting the history and significance of a once prominent downtown building.
  • Instrumental in the successful fundraising campaign that led to the restoration of a beautiful theater now vibrantly serving the community.
Click Here

Marketing Management for Gala Fundraising Events

Project Scoping, Marketing Roadmap, Digital Campaign Management

 

  • Project scoping
  • Definition of ‘done’
  • Develop project roadmaps, timelines, budgets, and goals
  • Create all digital campaigns, including website landing pages, social media event ads, and campaigns,
  • Video scripting
  • Social media campaign development
  • Website landing pages
  • Email campaigns and funnels
  • Integrate CRM into WordPress
  • Event Ticketing website integrations
  • Peer-to-peer fundraising
  • Online fundraising campaign website integrations
  • Night-of media team management
  • Post-marketing activities, including emails, direct mail, videos and social media
Click Here

Social Media Management & Content Marketing

  • WordPress management
  • Social media content development
  • Video scripting and production
  • Photography
  • Blogging
  • Scheduling & reporting
Click Here

Website & Social Media Management

Texas Relais & Chateaux and 5 Star Restaurant
  • WordPress management
  • Social media content development
  • Video scripting and production
  • Photography
  • Blogging
  • Scheduling & reporting
Click Here

LOCAL SEO STRATEGY FOR RETAIL TOY STORE

This newly launched specialty diecast shop was focused on growing their online retail sales. However, they knew they needed a marketing strategy which would drive customers into the store on the weekends. Rachael provided keyword research and cornerstone copy focused on local SEO for anyone searching for diecast brands in the local area.

The strategy has paid off. This client enjoys a 48% organic search result and by tracking in-store engagement, they realize that 50% of their customers find them as a result of Google search results.

SCRIPTING FOR $100k GRANT APPLICATION

When this nonprofit became a finalist in a $100,000 grant giveaway, the final step required a one-hour campus tour. During the onsite visit, the donors would meet key staff member and travel to three separate facilities. They would meet department leaders, volunteers, board members, and the equine team.

However, COVID-19 put a fast halt to all in person gatherings. That’s when I was called upon to script a 50 minute video presentation which would be  submitted as a replacement to the live site visit.

The production was instrumental in procuring donors and strategic partnerships throughout the year representing millions of dollars of grant and donor pledges.

fundraising

BRAND UPDATE NATIONAL FERTILIZER BRAND

Nelson Plant Food is a leading national manufacturer of commercial and residential fertilizing products. When they decided to investigate the cost of a brand relaunch, they turned to Rachael Hall Creative. 

 

 

Texas LIVE Magazines

FOUNDER & PUBLISHER TEXAS LIVE MAGAZINE & MEDIA CO.

As Founder and Executive Publisher of Texas LIVE Magazine and Media Company (2006-2013) I cast the vision for a magazine and online network featuring the best of all things Texan. For seven years I led sales, marketing and creative teams to produce a bi-monthly 130+ page magazine and digital online network.

 

fundraising

BRAND POSITION & CORNERSTONE COPY

When this client was ready to launch her own massage therapy practice in a new territory, she contacted Rachael Hall for brand positioning and technical guidance. With a few strategic coaching calls and a mini-SWOT analysis, this client launched a  highly successful massage business booked with repeat and loyal customers. 

 

COMMUNITY BANK BRAND UPDATE

When a community bank experienced a change of leadership, the Board of Directors hired Rachael Hall to help facilitate a seamless brand transition while taking the opportunity to usher in a new era.  

fundraising

PRODUCT MARKETING

When building a content marketing strategy, it’s important to plan room in the calendar for product-centric blog articles. This client specializes in sourcing and delivering hundreds of natural building materials.

In this case, the top searched product is road base materials. Keyword phrases included how to build a road, and what is the best road base.  Think blogging about roads is as boring as dirt? Turns out the hard hat crews really dug it. Learn More Here. 

 

RETAILER ENGAGES IN EVENT MARKETING

One way an independent retailer increases his SEO is to build blog posts promoting the regular events that take place in his retail center. By highlighting his neighbors, he builds links and shares content with neighboring businesses. With the use of proper shares and tags, this strategy has proved effective. The articles are picked up and shared on community Facebook groups and local Chamber of Commerce feeds. Rising tides raise all ships, and although the content is not specific to this owner’s product, he has benefited by building online clout that will build his SERP score in the long run.

fundraising

THOUGHT LEADERSHIP

This article entitled “The Power and Problem of The Detox” was written as a blog article for an anti-human sex trafficking organization. The shut down of 2020 brought many challenges as we faced collective withdrawals from some of our favorite events and traditions. One counselor offered good advice on how to recognize the signs of withdrawal, and healthy strategies for coping.

 

fundraising

Education

This article entitled “7 Tips to Talking to Young Children About Sex Trafficking” was written on behalf of a nonprofit and first appeared in Baytown Magazine. 

 

fundraising

OPTIMIZED CONTENT STRATEGY FOR IDX INTEGRATED REAL ESTATE WEBSITE

When a successful Texas based REALTOR  wanted to increase his brand’s authority, he came to Rachael Hall Creative. Top priorities included creating optimized content and being able to own all his own digital assets. It’s a work in progress, but early results show his clients are digging it and he’s ready to dominate online as he does in his real life. 

 

HOW DIRECT SALES LAUNCHED MY CAREER

It was my first job after college, and the pressure to perform was extreme. ( Have you ever seen The Boiler Room?) The competitive environment of direct sales, combined with my hunger to live the American dream ignited my hunter mentality and I found success in commission only direct insurance sales.

fundraising

STRATEGIC CAMPAIGN PLANNING FOR 5 STAR RESTAURANT

When a Texas Luxury Resort wanted to increase weekend revenue they contacted Rachael Hall Creative.

 

STRATEGIC PLANNING & MARKETING EXECUTION FOR EVENTS AND FUNDRAISING

Omni-channel event marketing can escalate in scope creep. It’s important to identify the target audiences, create a communication strategy, name project constraints and have a clear understanding of expected goals and objectives.

fundraising

SWOT ANAYSIS FOR THOROUGHBRED RACING STABLES

When a Texas couple  began exploring the possibility of expanding their business’s online presence, they turned to Rachael Hall Creative.

 

LRS feature slide

Leaving A Legacy Through Strategic Planning

I helped this client develop a branded voice which they used throughout throughout all touchpoints. 

fundraising

TEXAS LUXURY RESORT INVESTS IN CONTENT MARKETING

When a luxury Texas resort was seeking to make their brand more personal they contacted Rachael Hall Creative. Through a series of lifestyle photoshoots and a back of the house wedding feature, we were able to capture material which would be used and repurposed through multiple touchpoints. 

 

HOW I LEARNED TO BUILD ONLINE CLOUT WITH COLDWELL BANKER INTERNATIONAL

In 2014-2015 I had the privilege to work with a high volume Coldwell Banker franchise. This experience provided important on-the-job SEO training.